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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Blog - All Posts

Welcome to our blog, here we will keep you up to date with all things SEO related. We blog about everything from why new Google updates may affect your site to industry research data and how alterations to search engine algorithms change the way we do business. We hope you find our blog entries helpful and they give you a little insight into what we do.

0 By , Dec 10, 2012

Is Google Finally Playing It Fair?

Google has always come under a bit of scrutiny about the relative favour of their own products hold in their search results. Over the past thirteen years, Google have in fact carried out 119 merger and acquisitions with the largest being YouTube ($1.65billion), Doubleclick ($3.1billion), and most recently Motorola for $12.5 billion.

1 By , Dec 06, 2012

Are You A Black Hat SEO Genius?

Black hat SEO is defined as techniques or processes that increase your search engine rankings via unethical practices. These techniques are generally considered the “evil” of SEO, and for many years these practioners have provided the search engine optimisation industry with negative reviews time and time again.

0 By , Dec 06, 2012

Inbound Marketing Project Management for 2013

This article is full of tips on scheduling, meeting deadlines, strategy and just generally managing awesome inbound marketing campaigns! If you want to learn about inbound marketing and how it may progress during 2013, this blog is perfect.

0 By , Dec 06, 2012

How Do You Check Your Website for Adult External Links?

Come on, let’s all admit it; at one time or another we have all (unwittingly or otherwise) visited an adult-related website. With industry figures (forbes.com) stating that over 4% of the websites online are adult-related it is hard to miss what is supposed to be a dark corner of the Internet.

0 By , Dec 06, 2012

Entrepreneur 2012 Event and Experiences

Entrepreneur 2012 is an event held at the Excel centre in London, and is aimed at teaching budding entrepreneurs how to start up or improve their business. This blog will summarise my days thoughts.

0 By , Nov 28, 2012

How to Write a Proposal for Websites Hit by a Traffic Loss?

Whether you are an established company, a start-up or SME; many websites lose traffic on a daily basis across the Internet. This is increasingly true in regards to search engine traffic as a number of factors can happen; Google algorithm change, loss of keyword rankings, competitors get stronger, or an internal error. This blog post looks at how to write a successful proposal to these companies that have been affected by a drop in traffic numbers.

0 By , Nov 21, 2012

The Importance of Indexing and Internal Link Architecture

Today’s blog entry will focus on the positive effects that having a quality internal link architecture can have for your website. This internal link architecture has been given many names over the years from “page rank sculpting” to “siloing”, but whatever name people give to the process, you need to understand the importance of structuring your website properly. There are two main reasons that you need to give your website good structure: to make it user friendly and to optimise it for search engines.

0 By , Nov 20, 2012

Profiled: Who Exactly Are Bloggers?

If you're familiar with link building as a form of search engine optimisation, you've probably had dealings with bloggers before. For those of you who are unsure, bloggers maintain a discussion or opinion site either on their own or as a group. There are blogging sites on almost any topic you can think of, from politics to the police force, some bloggers will even just write about their daily lives (some of these blogs are more entertaining than others as you can imagine!). The fact of the matter is however, some blogs attract thousands of unique visitors per month and using bloggers for link building should be an important part of your SEO programme. But who exactly are the men and women behind the sites?

0 By , Nov 20, 2012

Are The Recent Google Algorithms Killing Black-Hat SEO Agencies?

If you’ve never heard of Google and you’re currently reading this blog, then how did you even end up here? Although my egotistical brain would prefer to believe that my blog holds more power and influence than Google’s search engine, it’s highly likely that you found us through the search giant. It might interest the 99 per cent of you reading who found us through Google, that the search engine has become more active in recent years in eradicating SPAM from their indexes by successive algorithmic updates aimed at the low-quality (black hat) websites and SEO’s of the world.

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