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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Blog - All Posts

Welcome to our blog, here we will keep you up to date with all things SEO related. We blog about everything from why new Google updates may affect your site to industry research data and how alterations to search engine algorithms change the way we do business. We hope you find our blog entries helpful and they give you a little insight into what we do.

0 By , May 21, 2014

Matt Cutts Announces Google Panda 4.0

Despite stating in March 2013 that future Google Panda algorithm roll-outs and updates wouldn’t be announced, Google’s Head of Webspam Matt Cutts announced via his Twitter account that the company was starting to roll out its Google Panda 4.0 update, commencing today.

0 By , May 14, 2014

What Checks Should You Make After Publishing Content?

What are the checks you should be making to your content after you have published it on your website to ensure it is achieving its potential?

0 By , May 02, 2014

Why is Original Research Great for Content Creation?

Original research is a brilliant resource for creating content for your strategy, allowing you to create a wide ranging content strategy that can last for a prolonged period of time.

0 By , Apr 29, 2014

10 Checks to Make Before Publishing Content

There are a number of areas you need to check before you publish a piece of content. Here are the 10 areas you need to focus on.

0 By , Apr 25, 2014

Bough Digital’s Blogs of the Week: Week Ending April 26th

The team at Bough Digital share their favourite blogs and features from the last seven days in the digital marketing world.

0 By , Apr 25, 2014

How to Generate Ideas for Content Marketing

Generating content marketing ideas is often the most difficult part of your content campaign; this blog will help you tick all the boxes when it comes to content planning and generating effective and powerful ideas.

0 By , Apr 23, 2014

Why Does the SEO Process Differ for Every Website?

While all SEO campaigns will share some similarities, the process is different for every website. This post explores why this is the case.

0 By , Mar 17, 2014

Why are Hashtags Important?

Why are hashtags such a crucial part of any social media marketing strategy?

0 By , Mar 14, 2014

Bough Digital’s Blogs of the Week: Week Ending March 15th

The team at Bough Digital share their favourite blogs and articles from over the last seven days across the digital marketing industry.

0 By , Mar 10, 2014

SEO Tips for Start Up Businesses

Start up businesses often fall into the trap of not doing any digital marketing activities because they feel they don't have the time nor the money to invest. This blog will give you some tips and inspiration that will help you to build a strong digital marketing foundation for your start up.

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