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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Beginners Guide To On-Page Optimization And Organic Vs PPC

By , Aug 22, 2013


If you’re new to the world of SEO you might not be familiar with on-page optimization yet, but it’s definitely something that should be at the top of your to do list!

Most web SEO services will offer on-page optimization as a part of their web SEO services packages, especially those designed for use with first-time clients. This is because any SEO services provider worth their service fee knows that in order to achieve the best results in SEO, the welcome mat must only be laid out in front of a clean house.

If you’re going to be inviting both search engines and human users to come to your website, wouldn’t it make sense to clean things up and make sure that everything was working correctly? A professional SEO service provider will know the answer to this question (hint: it’s a big yes) and know what to do to make things happen.

Take a look at your competition and landscape

Depending on your niche you might need the help of some SEO expert services. Real estate SEO services are especially specific thanks to the little details that go into making a real estate SEO campaign successful. Other industries require specific and careful handling as well, so be sure to consult an SEO expert prior to the beginning of any campaign for advice on how best to proceed.

When your website is optimized it is important to make sure that all of your SEO consultant’s concerns are addressed appropriately. If you are working with an SEO consultant who is not affiliated with the SEO company you have chosen to optimize your website, you can either put them in touch with one another or you can relay information between them. Communication is essential in any case as it will have a profound impact on the effectiveness of your SEO campaign.

SEO versus PPC

Research first, then make your changes

One of the first things that you should do as a part of any new SEO campaign is to review your website optimization history and decide if an update is needed or if your website will be fine optimized as-is. Not every campaign needs a full-scale website overhaul, but at the same time there should be a routine scan for any issues that might have arisen since the last update.

If everything checks out, you’re good to go. If something like the loading time of your website, its extra code modifications (think Javascript items), or another on-page factor needs some work, now is the time to take action as opposed to having to take your website down for maintenance mid-campaign.

Organic SEO vs PPC Ads - Which produces the best results

The SEO community has been debating this issue for a long time now. Organic SEOs are determined that their ways are the best ways, and marketers who utilize PPC ads feel much the same way. We have moved beyond the argument over whether or not a given method is worthwhile and are instead focused now on proving which is most effective.

Almost every SEO company out there has worked with each method at one time or another. SEO companies for the most part cannot afford to be overly partial, so most offer both organic SEO and PPC services, depending on the needs and desires of their clients. The best SEO company for your business will offer you what you need when you need it. The best SEO companies are going  to be easy to spot, so you shouldn’t have too much of a hard time tracking one down.

If an SEO services company focuses on things like content marketing and link building you are more likely to find supporters of organic SEO there. If you want to work with a local SEO company you are most likely going to be working with a higher amount of organic SEO than PPC, though more local SEO companies are working with PPC these days than in the past.

In an effort not to take sides, the top SEO companies have withheld their opinions on which is better and have instead simply promoted the positives of both organic SEO and PPC ads. With content like blog posts and static web pages, these SEO companies have gone through the content creation process with the goal of communicating the upsides and downsides of both organic SEO and PPC in an effort to educate their customers and the general population as well.

Is there a winner?

So if you are looking for a definitive answer as to which produces better results, you’ll need to offer up a little information about your internet marketing campaign and its goals. If you’re looking for short-tern gains and would like to gather data on which keywords are most likely to convert, than PPC might be the best route for you. It can get a little pricey, so it’s best to consult someone familiar with these campaigns to make sure you’re setting things up right.  For more information on finding a consultant check out RankPop.

If you’d prefer long-term results that are going to get your website ranked higher in the organic search results, then you’ve probably guessed that organic SEO is your best bet! The great part about organic SEO and PPC is that they don’t have to operate independently of each other. They can actually be used in tandem to create an even more effective campaign if you’re interested in those kinds of results!

Featured images:
  • License: Royalty Free or iStock source: http://visual.ly/

Kris Dietz

I love creating something amazing then spreading the word about it!  My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources.   I enjoy networking and meeting like minded individuals.

Category . Google Optimisation.All Posts.


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