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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Understanding and Using Your Demand Distibution Curve

By , Jan 08, 2016

Rand Fishkin of Moz is back with another brilliant edition of Whiteboard Friday that will help you to look at your demand distribution curve, understand what it is, and how to make the most of it across your search engine optimisation, social media, and content marketing campaigns.


Category . Google Optimisation.All Posts.Inbound Marketing.Social Media.Analytics & Conversions.

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