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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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All Posts

Welcome to our blog, here we will keep you up to date with all things SEO related. We blog about everything from why new Google updates may affect your site to industry research data and how alterations to search engine algorithms change the way we do business. We hope you find our blog entries helpful and they give you a little insight into what we do.

3 By , Jan 22, 2016

Creating the Right Marketing Mix

This week's Whiteboard Friday from Moz looks at evaluating your marketing mix and ensuring you are spending and focusing in the right areas.

0 By , Jan 08, 2016

Understanding and Using Your Demand Distibution Curve

Rand Fishkin at Moz is back with another edition of Whiteboard Friday, this time helping you to look at your demand distribution curve, understand what this means, and how to use it to tailor your strategy for better conversions.

0 By , Dec 29, 2015

Giving Searchers a Reason to Prefer Your Brand

The Christmas 2015 Whiteboard Friday from Rand Fishkin at Moz looks at how to influence searchers to choose your brand in 2016 and beyond.

0 By , Nov 13, 2015

How to Prioritise SEO Tasks

This week's Whiteboard Friday from Moz looks at how to prioritise SEO tasks whether you're client or agency side, or simply an individual consultant.

0 By , Nov 12, 2015

Hands Up: Practising What we Preach

Content is one of the things we most passionately discuss with our clients. Over the last year, we have fallen short of our own expectations here on our own blog.

1 By , Nov 13, 2014

Top 10 SEO Experts to Follow on Twitter

When it comes to learning about the SEO and digital marketing spectrum, there are so many ways to do it!

0 By , Sep 15, 2014

How to Increase Your Blog Traffic

Whether you’re a start-up business looking to use your blog as the main traffic driver of your site or an established company that is doing well but see an opportunity to capitalise more on your blog, increasing your blog traffic is a great objective to set for yourself.

3 By , Aug 29, 2014

Why Don’t People Share Content?

Two of the primary drivers of digital marketing success today are content and social signals. The great thing about them is that they dovetail beautifully. You create the high quality content on your website, which you hope Google and readers love. The latter then shares your content on social media, giving another signal to Google that the content is great.

1 By , Aug 19, 2014

What are the Biggest Challenges Digital Marketing Agencies Face?

While digital marketing agencies such as ourselves work closely with clients and are always looking to implement the latest strategies that will help to grow the presence of a business online, often we don’t take the time to take a step back and ask what the biggest challenges are that we face.

0 By , Jul 29, 2014

Bough Digital’s Blogs of the Week: Week Ending July 26th

Welcome once again to Bough Digital’s Blogs of the Week. In a change from what we normally do, and because some of the team are away enjoying their holidays, all of this week’s top blogs have been chosen by myself.

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