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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Analytics & Conversions

This category will highlight all blogs that incorporates the analysis and optimisation of your website's assists. This section will therefore focus on your current assets and how to maximise the revenue that you generate from your current offerings through the use of data and information.

0 By , Jan 08, 2016

Understanding and Using Your Demand Distibution Curve

Rand Fishkin at Moz is back with another edition of Whiteboard Friday, this time helping you to look at your demand distribution curve, understand what this means, and how to use it to tailor your strategy for better conversions.

0 By , Dec 09, 2013

How to Conduct Page Level Analysis

Page level analysis can tell you a lot about how your website is seen by visitors and paint a clear picture of how strong it is from an SEO perspective. This blog covers the essential points you should be looking at, and at how you can deal with your findings.

0 By , Dec 03, 2013

How to Monitor and Analyse Website Traffic Effectively

Website traffic is an obvious metric that anyone undertaking an SEO campaign will follow. What are the most effective ways to do this, and are there any disadvantages of doing so?

0 By , Nov 11, 2013

What do Analytics Tell You about Your Site Structure?

Webmasters and business owners are missing a trick by not using analytics software to improve their website structure.

0 By , Nov 06, 2013

Google Adds New Features to Analytics for Developers

Google has introduced new Analytics Tools to make mobile website and app development much easier.

0 By , Oct 03, 2013

How Can Marketers Deal With 100% Keyword (not provided)?

Google is cutting off access to keyword analysis through Google Analytics by encrypting search. Why have they done this, and what can marketing professionals do to ensure they can still deliver their clients' objectives?

0 By , Sep 11, 2013

Bough Digital Launches New Client Login Section

Bough Digital has now launched a new client login section to bring greater transparency to everything we do.

0 By , Feb 08, 2013

Top 10 Tips You Can Learn From Heatmaps

This is an article on heat maps and its functions within the world of websites. Learn how to analyse heatmaps and to determine how to optimise your business operations from the data and information that you consume.

0 By , Jan 31, 2013

Tips For Raising The Conversion Rates of Web Pages

The conversion rate of a landing page is particularly important, and a higher conversion rate will lead to many more sales and much more revenue for the website

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