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Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.learn more
If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!learn more
Google is by far the biggest and most used search engine on the web. Whilst there are a handful of other big search engines out there to target, their usership is dwarfed by the hundreds of millions of unique hits Google attract each month. This means that to make your SEO efforts successful, your website needs to rank well on Google searches. You can learn more about Google optimisation here.
This week's Whiteboard Friday from Moz looks at evaluating your marketing mix and ensuring you are spending and focusing in the right areas.
Rand Fishkin at Moz is back with another edition of Whiteboard Friday, this time helping you to look at your demand distribution curve, understand what this means, and how to use it to tailor your strategy for better conversions.
Should you abandon SEO after a Google Penalty, or is it worth continuing with your digital marketing activities?
Anyone who keeps up with the search industry and specifically pays attention to Google SEO news will know that user experience and the overall usability of a website is quickly gaining prominence as a ranking factor.
While all SEO campaigns will share some similarities, the process is different for every website. This post explores why this is the case.
Start up businesses often fall into the trap of not doing any digital marketing activities because they feel they don't have the time nor the money to invest. This blog will give you some tips and inspiration that will help you to build a strong digital marketing foundation for your start up.
Conducting backlink analysis can be crucial to identifying the links that are potentially damaging your site and could lead to an algorithmic or manual Google Penalty.
If you have been hit with a manual Google Penalty you will need to send a Google reconsideration request having done work to remove any damaging links. Here are some tips to help you write it.
Page loading times are a key element of delivering an exceptional user experience, which is an important aspect of SEO. How can you improve yours?
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Our clients, and what they say
Most of our targeted pages have had a huge boost for the keywords Bough Digital have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.read more
Bough Digital have been working with us for 6 months now and have hit all targets set. We have just upped our budget with them as we are extremely happy with what they have achieved with our site. Great SEO company!read more
Bough's advice and recommendations have proved an invaluable part of our digital strategy in recent years, and continue to be so alongside the other services they provide us.read more