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Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.learn more
If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!learn more
Inbound Marketing is a recent concept in the digital marketing world that covers the holistic approach of gaining awareness, traffic and visits to your website by providing high quality content that your users value. Such examples of inbound marketing are blogs, podcasts, videos, e newsletters, whitepapers, SEO, social media, and content marketing in general.
Rand Fishkin at Moz is back with another edition of Whiteboard Friday, this time helping you to look at your demand distribution curve, understand what this means, and how to use it to tailor your strategy for better conversions.
The Christmas 2015 Whiteboard Friday from Rand Fishkin at Moz looks at how to influence searchers to choose your brand in 2016 and beyond.
Whether you’re a start-up business looking to use your blog as the main traffic driver of your site or an established company that is doing well but see an opportunity to capitalise more on your blog, increasing your blog traffic is a great objective to set for yourself.
While digital marketing agencies such as ourselves work closely with clients and are always looking to implement the latest strategies that will help to grow the presence of a business online, often we don’t take the time to take a step back and ask what the biggest challenges are that we face.
The days of blogging just because you want Google to see that you’re putting fresh and original content onto your website are long gone. The days of blogging because you have something of value to say and believe it has the potential to cut through the noise of in excess of two million published blogs and countless other piece of content that appear online every day are here.
In today’s increasingly technology-focused world, social media is fast establishing itself as an integral part of a company’s marketing strategy. With consumers of all products and services spending a significant amount of time on the internet, it is becoming increasingly important for companies and businesses to maintain a brand presence online – situating themselves where many of their customers and clients “hang out”.
If you have a website, then blogging is an essential task that you should be invested in. This is true even if you’re a website owner that is actually looking to convert your audience offline. Your website still needs to look alive and fresh, and the only way to achieve this and to keep your website growing (without adding pointless, meaningless pages) is to blog.
We would never advocate using the self-assessment method of measuring digital marketing success; an evidence and fact driven approach is always the best way to understand what is happening with your website. However, we understand it isn’t always possible for business owners to take the “right” approach.
A new book and a report in the Metro newspaper indicate some ways businesses are missing out on digital success.
What are the checks you should be making to your content after you have published it on your website to ensure it is achieving its potential?
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Our clients, and what they say
Most of our targeted pages have had a huge boost for the keywords Bough Digital have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.read more
Bough Digital have been working with us for 6 months now and have hit all targets set. We have just upped our budget with them as we are extremely happy with what they have achieved with our site. Great SEO company!read more
Bough's advice and recommendations have proved an invaluable part of our digital strategy in recent years, and continue to be so alongside the other services they provide us.read more