& Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Inbound Marketing

Inbound Marketing is a recent concept in the digital marketing world that covers the holistic approach of gaining awareness, traffic and visits to your website by providing high quality content that your users value. Such examples of inbound marketing are blogs, podcasts, videos, e newsletters, whitepapers, SEO, social media, and content marketing in general.

0 By , Jan 08, 2016

Understanding and Using Your Demand Distibution Curve

Rand Fishkin at Moz is back with another edition of Whiteboard Friday, this time helping you to look at your demand distribution curve, understand what this means, and how to use it to tailor your strategy for better conversions.

0 By , Dec 29, 2015

Giving Searchers a Reason to Prefer Your Brand

The Christmas 2015 Whiteboard Friday from Rand Fishkin at Moz looks at how to influence searchers to choose your brand in 2016 and beyond.

0 By , Sep 15, 2014

How to Increase Your Blog Traffic

Whether you’re a start-up business looking to use your blog as the main traffic driver of your site or an established company that is doing well but see an opportunity to capitalise more on your blog, increasing your blog traffic is a great objective to set for yourself.

1 By , Aug 19, 2014

What are the Biggest Challenges Digital Marketing Agencies Face?

While digital marketing agencies such as ourselves work closely with clients and are always looking to implement the latest strategies that will help to grow the presence of a business online, often we don’t take the time to take a step back and ask what the biggest challenges are that we face.

0 By , Jul 15, 2014

How to Identify Your Blogging Approach

The days of blogging just because you want Google to see that you’re putting fresh and original content onto your website are long gone. The days of blogging because you have something of value to say and believe it has the potential to cut through the noise of in excess of two million published blogs and countless other piece of content that appear online every day are here.

0 By , Jul 07, 2014

Does Your Company Need a Community Manager?

In today’s increasingly technology-focused world, social media is fast establishing itself as an integral part of a company’s marketing strategy. With consumers of all products and services spending a significant amount of time on the internet, it is becoming increasingly important for companies and businesses to maintain a brand presence online – situating themselves where many of their customers and clients “hang out”.

0 By , Jun 19, 2014

Building a Blog from the Beginning: What You Need to Know

If you have a website, then blogging is an essential task that you should be invested in. This is true even if you’re a website owner that is actually looking to convert your audience offline. Your website still needs to look alive and fresh, and the only way to achieve this and to keep your website growing (without adding pointless, meaningless pages) is to blog.

0 By , Jun 18, 2014

How to Self-Assess Your Digital Marketing Success

We would never advocate using the self-assessment method of measuring digital marketing success; an evidence and fact driven approach is always the best way to understand what is happening with your website. However, we understand it isn’t always possible for business owners to take the “right” approach.

0 By , Jun 11, 2014

New Book Points the Way to Online Influence

A new book and a report in the Metro newspaper indicate some ways businesses are missing out on digital success.

0 By , May 14, 2014

What Checks Should You Make After Publishing Content?

What are the checks you should be making to your content after you have published it on your website to ensure it is achieving its potential?

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