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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Multilingual SEO

If your company is committed to an international search engine optimisation programme, you will need to get a grasp of how multilingual SEO differs to optimising your website in a single language. This kind of SEO is rather complex, so looking out for any updates to our blog will help you to improve your understanding of how to optimise your website in more than one language.

2 By , Nov 12, 2013

7 SEO Considerations & Solutions for Multinational Businesses

What are the additional considerations that need to be made when designing and implementing a multilingual website and SEO campaign?

2 By , Jul 09, 2013

How do Travel Agencies Optimise Their Sites for Search Engines

A detailed look at how the large travel agencies optimise their websites for search engines, by creating pages and pages of content for well-researched keywords.

0 By , Dec 10, 2012

Is Google Finally Playing It Fair?

Google has always come under a bit of scrutiny about the relative favour of their own products hold in their search results. Over the past thirteen years, Google have in fact carried out 119 merger and acquisitions with the largest being YouTube ($1.65billion), Doubleclick ($3.1billion), and most recently Motorola for $12.5 billion.

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