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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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News

This category features the latest news from across the search and digital marketing industries, helping you to keep up to date with everything that is happening in the world of SEO and beyond.

3 By , Jan 22, 2016

Creating the Right Marketing Mix

This week's Whiteboard Friday from Moz looks at evaluating your marketing mix and ensuring you are spending and focusing in the right areas.

0 By , Dec 29, 2015

Giving Searchers a Reason to Prefer Your Brand

The Christmas 2015 Whiteboard Friday from Rand Fishkin at Moz looks at how to influence searchers to choose your brand in 2016 and beyond.

0 By , Nov 13, 2015

How to Prioritise SEO Tasks

This week's Whiteboard Friday from Moz looks at how to prioritise SEO tasks whether you're client or agency side, or simply an individual consultant.

0 By , Nov 12, 2015

Hands Up: Practising What we Preach

Content is one of the things we most passionately discuss with our clients. Over the last year, we have fallen short of our own expectations here on our own blog.

0 By , Jul 29, 2014

Bough Digital’s Blogs of the Week: Week Ending July 26th

Welcome once again to Bough Digital’s Blogs of the Week. In a change from what we normally do, and because some of the team are away enjoying their holidays, all of this week’s top blogs have been chosen by myself.

1 By , Jul 18, 2014

Bough Digital’s Blogs of the Week: Week Ending July 19th

The Bough Digital team have again chosen their blogs of the week with content featured from across the internet.

0 By , Jul 11, 2014

Bough Digital's Blogs of the Week: Week Ending July 12th

Welcome again to Bough Digital’s selection of the best content from across the digital marketing industry in the last week.

0 By , Jul 04, 2014

Bough Digital’s Blogs of the Week: Week Ending July 5th

Once again it is time for the team here at Bough Digital to pick their favourite pieces of content from across the digital marketing industry that they’ve read over the last seven days.

0 By , Jun 27, 2014

Bough Digital’s Blogs of the Week: Week Ending June 28th

Welcome once again to a selection of the hottest content from across the digital marketing spectrum in the last week, as chosen by the team here at Bough Digital.

0 By , Jun 20, 2014

Bough Digital’s Blogs of the Week: Week Ending June 21st

Welcome to the latest “Blogs of the Week” fixture here on the Bough Digital website. The team have just about recovered from the early failure (or apparent success) of their 2014 World Cup predictions and what they’d like to see to the stage where they’re able to bring you their favourite features from the world of digital in the last seven days.

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