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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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SEO Training

If you're thinking of trying your own hand at a little search engine optimisation, this section of our blog will be able to offer you some quick training to give you an idea of how basic SEO techniques work. Whilst optimising your site on your own will probably not be as fruitful as using a professional SEO company, if you're running a start-up business with a low budget, this is a great place to start.

0 By , Dec 29, 2015

Giving Searchers a Reason to Prefer Your Brand

The Christmas 2015 Whiteboard Friday from Rand Fishkin at Moz looks at how to influence searchers to choose your brand in 2016 and beyond.

0 By , Feb 24, 2014

How Can SEO Agencies be More Transparent?

The SEO industry suffers from something of a dubious reputation. How can SEO agencies be more transparent in light of this?

0 By , Jan 13, 2014

What are the Key Webmaster Challenges for 2014?

What are the key webmaster challenges for 2014, and what will be the key strategies for tackling them?

0 By , Oct 07, 2013

Google Penguin Recovery: What Can You Do to Bounce Back?

Ever since April 2012, the word “Penguin” has taken on a completely new meaning for many Internet Marketers and Webmasters. Whilst it was once only a cute black and white bird from Antarctica, or if you’re from the UK, a very tasty chocolate snack (with bad jokes printed on the wrapper), it’s now a highly common phrase or “buzz word” within the Search Engine Optimisation (SEO) world. So, what exactly is this strange thing called the “Google Penguin”?

0 By , Sep 19, 2013

Who in Your Business Should be Involved with SEO?

If you outsource SEO activities, it can be difficult to know who to involve within your own business. This blog will help you to be clear on who needs to know, and what they need to do.

0 By , Sep 19, 2013

Who Would Win an SEO Race? The Tortoise or the Hare?

Should you rush your SEO and then take a nap, or does slow and steady really win the race? We look at how SEO relates to a 2,500-year old tale.

5 By , Jul 02, 2013

How to do Mobile Keyword Research in 2013

Mobile search is set to outnumber desktop by 2015; are your SEO activities set up to take advantage of this opportunity?

0 By , Dec 23, 2012

Taking the Plunge: Starting a Company Blog

At Bough Digital, we understand how important a blog can be to improving the visibility and influence of your website. The old idiom states that you shouldn’t give any advice that you can’t follow yourself, so to avoid the risk of becoming hypocritical, we’ve created our own blog, with the hope of giving you some insight into the SEO industry, its practices and to keep you informed on any news affecting the business

1 By , Dec 06, 2012

Are You A Black Hat SEO Genius?

Black hat SEO is defined as techniques or processes that increase your search engine rankings via unethical practices. These techniques are generally considered the “evil” of SEO, and for many years these practioners have provided the search engine optimisation industry with negative reviews time and time again.

0 By , Dec 06, 2012

How Do You Check Your Website for Adult External Links?

Come on, let’s all admit it; at one time or another we have all (unwittingly or otherwise) visited an adult-related website. With industry figures (forbes.com) stating that over 4% of the websites online are adult-related it is hard to miss what is supposed to be a dark corner of the Internet.

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