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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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SEO Training

If you're thinking of trying your own hand at a little search engine optimisation, this section of our blog will be able to offer you some quick training to give you an idea of how basic SEO techniques work. Whilst optimising your site on your own will probably not be as fruitful as using a professional SEO company, if you're running a start-up business with a low budget, this is a great place to start.

0 By , Nov 21, 2012

The Importance of Indexing and Internal Link Architecture

Today’s blog entry will focus on the positive effects that having a quality internal link architecture can have for your website. This internal link architecture has been given many names over the years from “page rank sculpting” to “siloing”, but whatever name people give to the process, you need to understand the importance of structuring your website properly. There are two main reasons that you need to give your website good structure: to make it user friendly and to optimise it for search engines.

0 By , Nov 20, 2012

Are The Recent Google Algorithms Killing Black-Hat SEO Agencies?

If you’ve never heard of Google and you’re currently reading this blog, then how did you even end up here? Although my egotistical brain would prefer to believe that my blog holds more power and influence than Google’s search engine, it’s highly likely that you found us through the search giant. It might interest the 99 per cent of you reading who found us through Google, that the search engine has become more active in recent years in eradicating SPAM from their indexes by successive algorithmic updates aimed at the low-quality (black hat) websites and SEO’s of the world.

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