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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Social Media

Social Media has seen phenomenal growth within the last five years, and this trend is set to continue in the future. To learn more about how social media can help generate profits, brand awareness and return on investment; feel free to read this blog on the many aspects and techniques to use.

0 By , Jan 08, 2016

Understanding and Using Your Demand Distibution Curve

Rand Fishkin at Moz is back with another edition of Whiteboard Friday, this time helping you to look at your demand distribution curve, understand what this means, and how to use it to tailor your strategy for better conversions.

1 By , Nov 13, 2014

Top 10 SEO Experts to Follow on Twitter

When it comes to learning about the SEO and digital marketing spectrum, there are so many ways to do it!

3 By , Aug 29, 2014

Why Don’t People Share Content?

Two of the primary drivers of digital marketing success today are content and social signals. The great thing about them is that they dovetail beautifully. You create the high quality content on your website, which you hope Google and readers love. The latter then shares your content on social media, giving another signal to Google that the content is great.

1 By , Jul 14, 2014

Top 10 LinkedIn Groups for SEO Professionals

For any successful businessperson, business owner or working professional, keeping themselves up to date with the latest in their industry is essential in order to achieve success in their chosen field. Widely touted as the social media platform for business, LinkedIn allows members to easily and conveniently connect and network with thousands of professionals across all industry sectors across the world

0 By , Jul 08, 2014

Top 10 LinkedIn Groups for Finance Professionals

Using LinkedIn groups effectively can help you to find business and employment opportunities, inspire you with ideas and initiatives that you can put to use in your current role, and give you an easy way to engage with global influencers, all on top of perhaps gaining some new trusted connections.

0 By , Jul 07, 2014

Does Your Company Need a Community Manager?

In today’s increasingly technology-focused world, social media is fast establishing itself as an integral part of a company’s marketing strategy. With consumers of all products and services spending a significant amount of time on the internet, it is becoming increasingly important for companies and businesses to maintain a brand presence online – situating themselves where many of their customers and clients “hang out”.

0 By , Jun 11, 2014

New Book Points the Way to Online Influence

A new book and a report in the Metro newspaper indicate some ways businesses are missing out on digital success.

0 By , Mar 17, 2014

Why are Hashtags Important?

Why are hashtags such a crucial part of any social media marketing strategy?

0 By , Mar 03, 2014

Top 5 Google+ Tools for Digital Marketing

If you're starting to focus more on your Google+ presence, these tools will help you get more from this part of your digital marketing strategy.

0 By , Feb 25, 2014

Why Should Small Businesses Embrace Social Media?

Despite the benefits of using social media becoming more apparent all the time, many small businesses still aren't taking advantage of social platforms. Here's why small businesses should embrace social media.

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