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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Whether you’re content marketing on your own website or you have been invited to use an industry authority as your platform, blogs are definitely a staple of any digital marketing strategy. A blog is your chance to get your voice out there on a regular basis, providing your audience with great advice and opinions as well as providing something highly sharable for social media. Modern businesses understand the power of their blog and how important it is to their audience, no matter whether they are only just being introduced to their brand or industry or are long-time, established customers.

At Bough Digital, we’re committed to working with you to create exceptional blog content, no matter where you plan to publish it. Before we get started, we’ll consult with you to understand your editorial position and the brand identity we need to assume to ensure the writing fits the style and tone you’re looking for. We will also conduct keyword research to identify keyword opportunities for search, and we’d also love to know if you have any super-converting keywords already that we can take advantage of for you.

In addition to writing your blog content, we can also plan your whole editorial calendar, including titles and post frequency, up to 12 months in advance, and then deliver the content when you need it.

What are the Benefits of Blogs?

  • Great for producing evergreen or non-evergreen content
  • Range of possibilities for different styles of blog and content types
  • Consistent posting of new content leads to regular audience building
  • Excellent opportunity to consistently share your content on social platforms
  • Regular posting of content delivers SEO ranking benefits to your site

Contact Bough Digital now to discuss your blogging program, discover how we can help make a difference to your website, and receive a FREE quote.

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