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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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If you have what you think is a great business idea but don’t know where to start when it comes to the position and identity of your company online, Bough Digital can help brand your company from start to finish.

Whether you’re looking for digital designs to use across multiple platforms and formats, logos to represent your company identity, or need everything from bespoke font design and even inspiration for your company name and slogan, we can give you as little or as much of our branding expertise as you need. We understand the importance of your brand, how it will influence your business success and future marketing activities, and everything we do will be with the long-term in mind.

Full Brand Design

Our clients seeking a full branding package will take part in a consultation with ourselves initially, so we can understand what you are looking for and what your vision is for your brand and your business, including offline as well as digitally should you require this. We then add this to market research conducted by ourselves and then have a further consultation with you to decide how to brand your business.

We will then start working on creating your brand identity, continuing to consult with you along the way to ensure our creative work matches your vision and expectations.

Once we’ve completed work on your brand, we can then put this into a website design package or into your digital marketing materials, including written content if your brand demands a particular style and tone of copy, depending on your requirements.

Re-Branding Packages: What we Offer & The Process

In addition to full branding design and execution for new businesses, we also offer re-branding services for existing companies. The process involved with re-branding is slightly different to how we would carry out a branding project for a new company, but contains many similar tasks.


If you’re not looking for a full brand design or makeover, we can provide logo design services, providing you with a logo you can then use on your website, marketing materials, and business stationary.

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