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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Buying Guides

Having exceptional products or services for sale on your website is great, but sometimes your site visitors will arrive having no idea what it is you do. Producing buying guides on your site is brilliant for informing new visitors, as well as those who are already familiar with what you, about what you offer, and can work wonders in helping them reach a final decision.

A buying guide is a big opportunity to demonstrate your expertise and provide a valuable resource without writing a sales pitch. At Bough Digital, we have experience of writing buying guides for one of the world’s largest online marketplaces, and can produce high quality, informative guides that cover all bases and make it easy for your audience to make a purchase decision.

Buying Guides: The Process

Before we get started with your buying guides, we will ensure we have understood everything we possibly can about your product, whether by using the product or range of products ourselves or by discussing the guide in detail with yourself. We will also conduct thorough keyword research to identify the opportunities we have to make your content as visible as possible to the online community.

What are the Benefits of Buying Guides?

  • Excellent way to educate your customers
  • Opportunity to provide great information without writing in ‘sales speak’
  • Brilliant example of evergreen content that can be updated sporadically
  • Recognised as an authoritative, credible piece of content to have on site

Contact Bough Digital now to discuss the creation of high quality buying guides for your website and to receive a FREE quote.


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