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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Competitor Analysis

Our mission is to raise the online presence of your website significantly, giving you a competitive but fair advantage in your industry sector. To facilitate our clients in becoming a recognised leader and authority within their marketplace, Bough Digital can provide a thorough competitor and market analysis.

This analysis will aim to identify any preceding market gaps that you have missed, and provide any major opportunities for your website in the future. The competitor analysis will include several components including;

Competitor Analysis

Site Analysis - A comparative analysis looking at on-page optimisation factors that could have given your competitors an edge in search engine results pages over your website. These factors could be elements such as html coding, internal link architecture, sitemap optimisation, title tag improvements, use of micro-formats, or any other viable SEO factor.

Traffic Analysis - An analysis to determine the traffic sources of your competitors. This analysis will help you seek new potential opportunities for your website, and provide insights into competitor marketing activities, and on-line presence. 

Keyword Analysis - A thorough keyword analysis to highlight the specific keywords that your competitors are targeting, currently compete for, and are gaining website visits from. This analysis can be split into geographic regions.

Link Analysis - A thorough analysis to determine your competitors current external linking strategies by bringing together all their recent and historical links. Bough Digital can provide you all the external links that your competitors have gained, and then will help you establish an external linking strategy, which could include seeking cross-linking opportunities.

PPC Analysis - The PPC analysis will highlight your competitors advertising spend via the Google Adwords platform. The data can provide you with information on competitors marketing spend, and how they are seeking website visits and from what areas.

Feature Analysis - The feature analysis will look into a number of specific features and functionality of their website. The analysis will bring together a comparative analysis of any cutting-edge technology,new features, widgets, tools, social media presence, or online promotions that your your competitors might be gaining traffic from.

Spend some time looking at the links on the left to understand how competitor analysis fits within the wider SEO process, or contact us now for a specific competitor analysis project proposal or to enquire about our monthly SEO retainer packages.


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