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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Content Marketing

“Content is king” is more than just the latest buzz-phrase doing the rounds of the digital marketing industry.  High quality content can be the difference between your site getting plenty of views, conversions, and having a strong placing in Google’s search results, or your website simply sitting online getting no visibility at all.

Our range of content marketing services ranges from website copy to high quality infographics and visuals, giving you the exact type of content you need for your audience.  At Bough Digital, our content marketing services are based on combining our expertise in our own sector and knowledge of wider industries with your specific project requirements, whether you want a handful of articles or want us to manage the whole content marketing strategy for your business.

The process we follow involves discussing your needs in an initial consultation, from which we can produce a full content marketing strategy plan on your behalf or get started on your project right away, if you already know exactly what you want.  We’ll quickly get examples over to you for initial sign off, make any adjustments you require, and then move forward with completing the project.  Any original industry research we need to conduct, keyword research, and any further additional process that may be required are all included in our content marketing services.

Check out our vast range of content marketing product and service pages, and please contact us to discuss your project requirements.

Content Marketing at Bough Digital: The Process

  1. You get in touch with Bough Digital to discuss your content marketing needs and requirements. If necessary, Bough Digital can conduct a brief content audit and analysis to provide you with recommendations for the best approach to content marketing for your business.
  2. You decide which of our content marketing services you require, and Bough Digital provides a proposal and specific ideas around each type of content within the project. Bough Digital is able to create your full content strategy and plan your campaign should you require this service.
  3. Bough Digital creates great content for your website - or for your business to use elsewhere across the internet - and your content marketing campaign receives a welcome boost.

Content Marketing at Bough Digital: What We Offer

At Bough Digital, we offer expertise across a vast range of content types, and have a track record of creating successful content across a large number of industry sectors. Select the content marketing services you require from the menu on the left and discover what we can do.


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