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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Conversion Analysis

Knowing your conversion rates, and understanding how these translate into revenues for your business, is great. However, there are always opportunities to know more about your business, to understand how you can improve your conversions, and make the most of the opportunities you have to increase your revenues online.

At Bough Digital, we understand that many business owners will often find they don’t have the time to look at their Analytics and do any work around improving conversions because they’re too busy running their business. This is where we can come in and do the job for you.

Conversion Analysis: What we Offer

At Bough Digital, we can analyse every aspect of your conversions, from the keywords that are your most successful in terms of traffic that converts to the last page on your website people view before they make a purchase or get in contact with you. We’ll also look at the areas that aren’t performing so well, and present you with some clear, actionable strategy that you can put into place that will maximise the conversion potential on your website.

Once we have carried out the conversion analysis, we can conduct further actions such as content creation, keyword research, or web development, in order to increase your conversions and help your business grow its revenues.

Conversion Analysis: The Process

  1. We'll take a look at your website and consult with you to decide and advise on what the specific objectives of your campaign should be. We understand that not every website conversion is a purchase; you might be looking for a content download, a contact form enquiry, or even a phone call!
  2. Once we know what you're looking to improve, we'll start digging down into the analytics data and understand exactly where it's all going wrong. For example, do visitors get all the way through your website and abandon their conversion at the last minute, or are they turned off by your landing pages?
  3. When we know what the problem is, we'll look to eliminate the barriers to conversion. This might mean anything from simply improving or highlighting a call to action, or creating more engaging content with the objective of inspiring more visitors to convert.
  4. Finally, we'll test, tweak, and continue to analyse your website visitor behaviour and the impact of the changes we've made. If they work, great! If not, we'll keep tweaking and working until we've achieved your objectives.

Contact us now to discuss your conversion analysis needs, and improve the performance of your website today!


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