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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Copywriting Services

At Bough Digital, we offer a wide range of copywriting services for your website, from static web copy to on-going articles and blog content that is essential for the continuing success of your site and to your digital marketing campaign as a whole.

What We Offer

Website Copy

Effective, keyword optimised website copy in the style and tone you require, designed to inform, convert, and inspire visitors to your website to take action.

We can write website copy for completely new websites, including title and meta tags, or sites looking to update and improve their copy, whether this is within their existing site or before a site re-launch.

Evergreen Articles & Blog Content

We can provide a one-off collection of evergreen articles and blog content for your website or produce an editorial calendar for your website and provide evergreen content periodically so you have a constant flow of fresh content appearing on your pages.

Evergreen content is critical for delivering on-going levels of traffic to your site and are great pages for establishing keyword rankings for your site.

Non-Evergreen Articles & Content

We can also provide non-evergreen, current and relevant articles and blog content for your website pages.  We’ll look out for the latest trends in your industry and deliver content to you, or post and upload it directly to your blog, whenever a new story or trend emerges.

This may involve us “news-jacking” to take advantage of potential high traffic opportunities, and we can post non-evergreen or “news-jacked” content to your social media accounts for maximum exposure when interest is at its peak.

If you’re looking to use “news-jacking” as a central part of your content strategy, we can also set up a system to analyse the main news sources in your industry and be in position to produce a wide variety of content quickly after a story breaks.  We’ll also look at many creative ideas for linking as much of the news as possible to your brand in order to maximise your “news-jacking” potential.

Editorial Content

Give us an idea of your business or brand position on certain subjects or industry trends, and we’ll create an editorial post on your behalf that you can then post on your site, providing you with an opportunity to build your reputation as an industry authority and thought leader.

We can do this as a one-off project for your business, or you can hire us to react to news and trends from your editorial position on a longer-term basis.


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