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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Email Marketing & Mail Chimp Campaigns

We can design your business’ Mail Chimp campaign by making full use of your company branding to create emails that immediately identify your audience with your brand. We design emails with engagement and conversions in mind to ensure you get the maximum return from your email marketing campaign.

As well as taking care of your campaign design, we can also manage and execute your email marketing campaign from start to finish, inclusive of email composition and analytics measuring. If you want to get started with email marketing but don’t know what to send out to subscribers, Bough Digital would also be happy to discuss your content plan and the types of content you could potentially include within your email campaign.

Email Marketing & Mail Chimp Campaigns: The Process

  • Initial consultation between yourself and Bough Digital to understand the history & performance of any previous email marketing campaigns.
  • Presentation of ideas related to your email marketing campaign design, the content you can provide using this platform, and ideas for generating subscribers.
  • Delivery of email marketing campaign outline for one off projects or delivery of long-term plan for on-going email marketing management.
  • Analysis of performance and suggestions for improvement presented, if needed.

What are the Benefits of Email Marketing?

  • Build up a database of subscribers that you know are interested in your product, service, or company.
  • Opportunity to communicate with your audience on a regular basis.
  • Opportunity to generate customer loyalty by offering exclusive content and deals through email marketing.
  • Potential for partnerships and affiliate agreements to reach out to other potential customers.
  • Easy to analyse conversions and performance and tailor your approach accordingly.

Contact Bough Digital now to discuss your email marketing project requirements and to receive a FREE quote.


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