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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Whether they’re being placed directly onto your website, are to be made available for download as a PDF file, or are going to be sent out as attachments during an email marketing campaign, eNewsletters are a modern and effective way to keep in touch with your audience on a regular basis.

As well as researching and creating the content for your eNewsletters, either as a one-off or on an on-going, regular basis, we can also take care of the branding and design of your eNewsletters. If you want to create an eNewsletter but also would like hard copies, let us know as we are able to provide this facility, too.

eNewsletter Creation: The Process

  • Consultation with you to understand the objectives of your eNewsletter campaign, and discuss the design and branding of your eNewsletters, whether you already have this or need us to create it.
  • Discussions around the frequency of eNewsletter publication, as this may influence the content.
  • Initial design and branding, as well as content ideas, produced by ourselves for feedback and sign-off.
  • Completion of eNewsletter in full.

Contact Bough Digital now to discuss your eNewsletter project requirements and to receive a FREE quote.

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