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External Links Audit

External incoming links are a crucial part of the SEO performance of any website. High quality links can help you to achieve a high placement for your targeted keywords within search rankings, while low quality ones can see you languishing on the pages no-one looks at or even removed from Google’s index entirely.

At Bough Digital, we have devised an external links audit that is designed to look at the links pointing to your website, and identify those that are potentially problematic. With links being the central part of the Google Penguin algorithm, modern websites simply cannot afford to take their eye off the links that are pointing to their site, whether they’ve built them themselves or earned them organically.

We recommend that your website conducts an external links audit every six months so you know exactly what is pointing at your website. The last thing you need is to leave an audit until you receive a search engine penalty!

What does the External Links Audit Cover?

Our external links audit looks at all the links pointing to your site, based on the data we can acquire from Google Webmaster Tools, Majestic SEO, and other platforms. We then use our own ranking algorithm to determine the value of those links, while also identifying any that originate from spammy or dangerous locations, and that could be detrimental to the SEO performance of your website and even to the reputation of your business.

Once we have completed the external links audit, you will be provided with all of the data and information you need in order to take further action, while we are also happy to execute these further tasks on your behalf.

External Links Audit: The Process

The process related to our external links audit completion for your website is as follows:

  • External links audit completed in person by an SEO consultant here at Bough Digital.
  • Audit results fed back to you, with the full report as a PDF and the raw data analysed in an Excel file.
  • Conference call or meeting between yourself and Bough Digital to discuss the audit findings, actions, and discuss how to move forward. 

Contact us now to discuss your external link audit and to begin improving and protecting your website immediately. An external link audit will be conducted within the first three months of any monthly SEO retainer package.


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