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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Facebook Marketing

Founded in 2004 by students at Harvard University, Facebook was originally a platform for students to identify and communicate with their classmates outside of the classroom. However today, Facebook has become the largest social networking hub in the world with over 500 million registered members spending upwards of 700 billion minutes online a month. Surely this is a market that you can't afford to miss?

The Opportunity?

The power of Facebook has transformed the World Wide Web with users having the ability to create personal profiles, share information, and upload pictures, videos and notes to a global audience. Users can also find common interest groups to join and fan pages to 'like' such as their favourite sports team, clothing line or television star. These features of Facebook make it a vital ingredient in any digital marketing strategy.

The Solution?

Bough Digital has a unique outlook on Facebook's potential to drive targeted users to any company or industry sector through this social media platform. Through our custom-made unique databases and research, our company have the ability to target associated fan pages and groups to raise the profile of your website in a relevant online community. With the average user connected to 80 community pages, groups or events, Bough Digital's cutting edge technology and strategic knowledge can attract relevant web traffic and potential customers to your website.

Whatever market or industry sector that your company competes, Bough Digital's years of experience can effectively determine the appropriate strategy to save your business time whilst earning revenue and enhancing your online visibility. There are numerous opportunities within the Facebook platform to connect to your target audience, and our experience will ensure that we maximise that potential to achieve your return on investment (ROI).

Some potential Facebook strategies that Bough Digital will implement include, but is not limited to:

  • Create and market a Facebook fan pageFacebook
  • Create and monetise a Facebook store/ shop
  • Use Facebook API's/ software to locate and target specific users/ fan pages
  • Build a Facebook community around your brand.
  • Increase your brand awareness in the Facebook community



Contact us now to discuss your Facebook marketing needs, or spend some additional time exploring the additional social media services we offer using the links on the left, including our social media packages.

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