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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Google Analytics

Google Analytics is a free analytics service that provides statistics, and basic analytical information for marketing, tracking, and SEO purposes. The Google Analytics service is available to any individual/ website that have ownership of a Google account. This analytical tool is mainly targeted towards small and medium-sized websites, and gathers visitor information through a Javascript page tag inserted into the html coding of websites. The features offered by Google Analytics include:

Google Analytics

Bough Digital are experienced Google Analytics users, and are able to provide support from basic account setups to applying advanced filters and goal conversion/e-commerce tracking. Our company has the capacity to utilise all of the Google Analytics features to provide strategic direction for our clients to maximise the ROI required whether it is registrations, pages per visit, or product sales.

Bough Digital can offer clients assistance in a variety of website analytic functions ranging from the very basics to the extremely detailed. We can work on any project assignment, and will customise the reporting to our client's needs.


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