Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

learn more
How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

learn more

Latest tweets

Google+ Marketing

Google+ was launched in June 2011, and in the time since has grown to surpass Twitter as the world’s second most popular social media website, behind Facebook. The integration of Google+ with a number of popular services and applications, such as YouTube, Gmail, and Google Drive, amongst many others, has seen Google+ become a must use social network for individual users as well as with businesses.

Google+ has many popular and unique features that enable it to stand out from its competitors, including Google Hangouts.

Google+: The Opportunity

With 540million active users (October 2013), the opportunity you have to increase your business’ exposure on Google+ is massive. Google+ has its own standalone search feature and makes use of hashtagging in order to help you connect with the exact audience you’re looking for. The “Circles” feature also makes it easy to identify business opportunities as well as to create a community of your own.

Studies have also proven that +1’s – Google+’s answer to likes and recommends – are a major feature in Google’s overall search algorithm, making Google+ a “must do” within a social media or integrated digital marketing strategy.

Google+: The Solution

At Bough Digital, we understand there is no such thing as the “one size fits all” solution when it comes to social media. Therefore, we will work with you to understand your audience and wider business objectives before we begin putting together your Google+ strategy.

Our extensive knowledge and experience of the Google+ platform means we can create content, updates, or share existing online resources that your target audience is going to love, as well as interacting with key influencers in your industry sector with the aim of increasing the prominence of your website. We will also look to integrate Google+ with as much of your wider digital marketing strategy as possible, given what is known about how Google+ influences the overall Google search algorithm.

Our Google+ strategy for your business will include:

  • Full creation of your Google+ page and acquisition of your custom URL where possible.
  • Posting regular updates and interacting with other Google+ users to increase social profile and website visibility.
  • Use of Google+ API’s to monitor performance of your page.

Increase your sales - get a FREE quote

Our clients, and what they say