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Google Penguin Audit

The Google Penguin Audit looks to take a fresh perspective of the client’s compatibility with the specific Google Penguin Algorithm. This audit looks at factors such as duplicate content, link scheme participation, keyword stuffing, cloaking, and unnatural link building. Bough Digital has spent hours looking to reverse engineer the Google Penguin update, and our company is now pleased to be able to bring these findings and results to our clients. So, if your website has been affected by the most recent Google Penguin update, please get in touch with Bough Digital today in order to kick-start your Google Penguin recovery.

What Is the Google Penguin?

The Google Penguin update was first announced on April 24th 2012 and was primarily implemented to downgrade websites search engine rankings who abused their Webmaster Guidelines. It is estimated that the first Google Penguin update affected approximately 3.1% of search queries using the English language. The second iteration of the Google Penguin update was implemented on May 22nd 2013.

The Google Penguin update was programmed to penalise websites undertaking black-hat tactics within the SEO marketplace, and to eradicate low-quality websites from the index. Below is a quote from Google Engineer Matt Cutt’s about the subsequent Google Penguin update:

“We’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. ....”

The differentiation between the Google Panda and the Google Penguin update was that Panda was all about spam, whereas the Penguin update is to clean up the middle ground between spam and high-quality websites undertaking black-hat tactics. The Google Penguin update is not a search engine penalty (as first thought) but is an algorithmic change to the way it presents its search results. The Google Penguin update is just one of over 200 signals that calculate a website’s position in the search results.

What will the Audit Cover?

GogolepenguinThe Google Penguin update is a fairly standard update that was aimed at reducing the web spam within the Google results. There have however been some highly documented factors that the Google Penguin update specifically targeted and these are the following factors:

The audit will provide the client with a set of recommendations to implement on their website with priorities and timescales of every factor. If required, Bough Digital are at hand to provide the implementation stages of the project if the client believes that our expertise will benefit their organization further.

The Process

The Google Penguin audit process will follow the guidelines set below:

  1. A real-live human will conduct the audit based on the factors highlighted above (and more if needed).
  2. Bough Digital will provide a .pdf report to highlight the findings of the audit, including all the raw data in an additional excel file.
  3. A conference call with the client to discuss the Google Penguin Audit.





Contact us now to discuss your Google Penguin audit and to start improving your website today. A Google Penguin audit is included within the first three months of all our monthly SEO retainer packages.

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