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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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‘How to’ Guides

Whether it’s a 500-word resource style piece or a longer format guide designed to take the reader through a process via detailed steps, ‘How to’ guides are valuable pieces of content that are frequently searched for online and shared by readers when they are of a good enough quality. They are also your opportunity to show you know your industry and can deliver informative, helpful content to your audience. ‘How to’ guides are typically evergreen content, too, meaning they’ll never lose their value to your site or to your audience!

Whatever style of ‘How to’ guide you’re looking for, Bough Digital can put together great copy that your audience will love, share, and use with making a purchase from you in mind.

"How to" Guides from Bough Digital: The Process

What are the Benefits of "How to" Guides?

  • Popular resources frequently searched for by internet users
  • A great example of evergreen content that will earn organic links over time
  • Excellent for establishing your industry authority and credibility
  • Great posts to drive traffic to your site using social media

Contact Bough Digital now to discuss your project requirements related to on-site ‘How to’ guides and to receive a FREE quote.


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