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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Informative Writing

Having high quality, informative, evidence based writing on your website is one of the most important aspects of digital marketing today.  Your audience is looking for credible, trustworthy, and authoritative content so they know you’re a resource they can rely on, whether they’re on your website looking information or are there to make a purchase.

The importance of informative writing has increased in recent years, initially thanks to the Google Panda algorithm but more recently due to the changing demands of search engines and internet users in general. There are many options for getting informative writing and content onto your website, while you also have the opportunity to feature things such as eBooks and White Papers as downloadable content, or use them as an incentive to sign subscribers up to a mailing list.

At Bough Digital, we offer a wide range of informative writing services designed to demonstrate to your audience your expertise and industry authority. We will consult with you based on your needs and also give our own recommendations around the types of informative writing we believe will have the most positive impact on your website and drive revenue for your business.  Once we’ve produced examples and signed them off with you, we’ll move forward and complete the rest of the project.

We can complete informative writing projects as a one-off or organise and manage a wider strategy if you are planning to make this type of content a bigger part of your overall digital marketing plan. Contact Bough Digital today to discuss your informative writing needs and get a FREE quote for your project.

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