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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Internal Link Analysis

Surprisingly, the internal link architecture of websites is one of the most powerful, yet unused search engine optimisation factors. A solid internal linking structure not only improves the search rankings but also the online experience for your website users; so it has a double benefit. Bough Digital will conduct a full internal linking analysis that will aim to answer the following questions:

 

Internal Link Analysis

 

Bough Digital will assess all of these questions to determine whether your current internal linking is contextually, user, and search engine friendly. Through this process, we will determine the most important and valuable pages on your website based on profit margins, keyword pools and other factors, and make recommendations on how to improve the power and rankings for these pages.

The diagram below explains how you should use your internal linking to maximise your search engine rankings, and ultimately boost traffic to your website.

Internal Link Analysis

Spend some time understanding how internal linking analysis and optimisation fits into our full SEO process by exploring the links on the left of the page, or contact us now if you're ready to talk about a standalone internal linking project or wish to enquire about our monthly SEO retainer packages.


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