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Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.learn more
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The second stage that Bough Digital utilises within the search engine optimisation process is the keyword mapping stage. In SEO, it is critical to select the right keywords for your organisation based on your website's content, target market, and company objectives. In theory, each individual page on your website should aim to target a specific keyword or keyword phrase to fully optimise the opportunities and return on investment.
The keyword mapping stage aims to identity the keyword opportunities available to the individual clients requirements. For example, a local mechanic will get a large selection of keywords connected to cars, garages, car maintenance and repairs. Within this stage, the delivery of a keyword report targeted for your websites specific needs, target market, and industry sector will be provided. These targeted keywords will be selected from Bough Digital's unique database that combines a number of factors including:
- Monthly Global Search Volume
- Monthly Local Search Volume (i.e. UK/US)
- Average cost-per-click (CPC)
- No. of Competitors
- Strength of Competitors
The keyword analysis will then use Bough Digital's internal algorithm in order to prioritise the potential keywords that your website can target. Whether you are a Fortune 500 company or a local business, Bough Digital's algorithms have the ability to provide keyword recommendations based on our client's position, competitors, and other external factors. Our custom-made algorithms offer a flexible approach to keyword strategies ranging from long-tail tactics to high-volume searches as well as a range of industry sectors.
The keyword recommendations will include optimising existing keywords, together with a strategy that can outline other available keywords/ markets that you could target.
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Our clients, and what they say
Most of our targeted pages have had a huge boost for the keywords Bough Digital have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.read more
Bough Digital have been working with us for 6 months now and have hit all targets set. We have just upped our budget with them as we are extremely happy with what they have achieved with our site. Great SEO company!read more
Bough's advice and recommendations have proved an invaluable part of our digital strategy in recent years, and continue to be so alongside the other services they provide us.read more