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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Keyword Mapping

The second stage that Bough Digital utilises within the search engine optimisation process is the keyword mapping stage. In SEO, it is critical to select the right keywords for your organisation based on your website's content, target market, and company objectives. In theory, each individual page on your website should aim to target a specific keyword or keyword phrase to fully optimise the opportunities and return on investment.

The keyword mapping stage aims to identity the keyword opportunities available to the individual clients requirements. For example, a local mechanic will get a large selection of keywords connected to cars, garages, car maintenance and repairs. Within this stage, the delivery of a keyword report targeted for your websites specific needs, target market, and industry sector will be provided. These targeted keywords will be selected from Bough Digital's unique database that combines a number of factors including:

  • Monthly Global Search Volume
  • Monthly Local Search Volume (i.e. UK/US)
  • Average cost-per-click (CPC)
  • No. of Competitors
  • Strength of Competitors

                                                                                                                                                 Keyword Mapping Stage

The keyword analysis will then use Bough Digital's internal algorithm in order to prioritise the potential keywords that your website can target. Whether you are a Fortune 500 company or a local business, Bough Digital's algorithms have the ability to provide keyword recommendations based on our client's position, competitors, and other external factors. Our custom-made algorithms offer a flexible approach to keyword strategies ranging from long-tail tactics to high-volume searches as well as a range of industry sectors.

The keyword recommendations will include optimising existing keywords, together with a strategy that can outline other available keywords/ markets that you could target.

Take some time to understand further details of our SEO process using the links on the left, or contact us now for a tailored keyword research or full SEO service proposal.


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