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Mobile Optimisation

Regular studies continually show that internet users are increasingly using their mobile devices to use social media as well as to browse and buy products and services from their favourite websites. This trend is even extending into the home, with many users shunning traditional desktop and even laptop computers in favour of using their smartphones or mobile devices when indoors.

As a result, it is critical that businesses adapt and move with the changing trends to ensure that their website and entire online presence has mobile in mind.

Mobile Optimisation with Bough Digital

Once you have contacted us, the first thing we will establish is the degree to which you require mobile optimisation services. This will involve a consultation process with yourself as well as looking at data from Google Analytics and other sources to identify exactly how much of your business comes from mobile. We’ll also conduct analysis and research to identify how big the mobile opportunity is for your business.

As soon as we have understood the currently reality of your site and where it needs to move forward in terms of mobile optimisation, there are a number of options available to us. Contact us for a consultation, or to get started straight away if you know which service you require.

The potential areas we would look at for optimising your website for mobile include:

Website User Experience on Mobile

How does your website currently look and feel when viewed on mobile devices? We will identify how effective it currently is, and explore whether a separate mobile site or a responsive redesign could benefit your business.

Mobile Keyword Research

If your site is already a responsive or specific mobile site yet you’re still not receiving traffic, your keywords could be letting you down. There are marked differences between mobile and desktop search trends; we’ll carry out the keyword research you need in order to ensure your website is targeting the right internet users. We do this in such a way that your current desktop search presence will not be compromised.

Mobile Content

The types of content that convert mobile users are often different to the content that converts desktop users. We will look at the content on your website and produce a strategy as well as the content itself to aim to make your website more mobile friendly.

While we will conduct mobile projects within our monthly SEO packages, we also offer mobile optimisation as a standalone service.

Contact Bough Digital now to discuss your mobile optimisation needs and to receive a FREE quote.

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