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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Other Social Media

In recent years, the social media landscape has been one of the most buzzing topics of conversation on the internet, and the fervour is only going to increase as social signals become an increasingly large part of search algorithms and many people conduct searches through social media rather than through search engines. The areas where you potentially need to be focused, depending on your industry, include being on social media, articles about social media, conversations and engagements in social settings, and how you can take relationships with followers and engagers outside of social networks.  

With all this buzz about social media and the importance of it to the modern business, it is important that Bough Digital develops a full range of social media strategies based on each companies requirements and objectives.

Bough Digital offers a flexible approach to social media, and we have experience working across a wide selection of social media platforms.

Facebook, Google+, and Twitter are undoubtedly the largest sources of social media exposure and referral traffic on the internet, and these sites will usually be used as part of the social media strategy. However, Bough Digital will provide tests and trials on other social media platforms to determine any value that can be achieved through these mediums, looking at mainstream social networks as well as any that are specific to your industry niche. Below are some of the other mainstream social networks we can target as part of your campaign. If the social network you're looking to target isn't listed or you would need us to research social networking opportunities within your niche, please contact us to discuss your needs.


It is well known by now that all of Google's services are connected, so YouTube is an easy win to integrate with your Google+ campaign. We can help to create your videos, design the marketing for your videos, or simply optimise the descriptions of any existing YouTube vidoes. You can also then embed your YouTube videos onto your site to create richer content on your blog and other pages.


LinkedIn is the world's biggest professional social network. We can maintain your business' presence on LinkedIn as well as create high quality content for publishing and sharing through LinkedIn groups. LinkedIn is probably the biggest social media opportunity there is for B2B companies, and it is important you have a strong presence here.


Did you know that the majority of content shared online through social media is in the form of an image? Pinterest is the social network that allows you to collect and "pin" as many images you wish on a collection of boards, perfect for engaging your social media audience in a different way, and great for any company looking to run caption competitions or best photograph contests, for example.


Instagram is another social network based on photo and video, and another unique way to share with your audience if you've got plenty to say in the way of images but little in the way of words. Instagram is easy to integrate with the other big social networks, too, meaning you can distribute your Instagram content to your wider social media following.

Don't Forget Your Blog!

As well as social media sites, it is easy to forget that a blog is a form of social media, and one that everyone should be exploiting, without fail. Bough Digital can create content for a forgotten about or rarely updated corporate blog, or develop and launch a new blog platform for your website, based on previous history and what your current blogging strategy looks like.


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