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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Pay Per Click

What is PPC Advertising?

Pay per click (PPC) or Cost per Click (CPC) is an Internet advertising model used by websites to generate visitors, in which the advertiser only pays when their advert is clicked on the host's website. This type of digital marketing strategy is currently the largest and most popular form of Internet advertising, as PPC produces instant short-term results, and excellent ROI performance for various clients, in particular, commercial entities.

The PPC advertising market has understandably developed and matured in recent years to incorporate a more diverse approach for advertisers within this industry. In fact, forecasters predict that over $14bn will be spent on PPC this year alone and this spend will continue to grow at an astonishing 37% each year.

Paid search is no longer about just text-based advertising via the main search engines of Google, Yahoo, and Bing. PPC advertising can now incorporate the following techniques:Pay Per Click Techniques

  • Pay Per Click - AdWords, Yahoo, Bing
  • Contextual Advertising - Google's Content Network
  • Social Media Advertising - facebook etc
  • Retargeting - display, banners, retargeting, and cookies
  • Ad Exchange Advertising Networks - targeted CPA placements
  • Mobile Advertising

Contact us now to discuss your PPC needs or check out our range of PPC packages.


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