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Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.learn more
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Pay Per Click
What is PPC Advertising?
Pay per click (PPC) or Cost per Click (CPC) is an Internet advertising model used by websites to generate visitors, in which the advertiser only pays when their advert is clicked on the host's website. This type of digital marketing strategy is currently the largest and most popular form of Internet advertising, as PPC produces instant short-term results, and excellent ROI performance for various clients, in particular, commercial entities.
The PPC advertising market has understandably developed and matured in recent years to incorporate a more diverse approach for advertisers within this industry. In fact, forecasters predict that over $14bn will be spent on PPC this year alone and this spend will continue to grow at an astonishing 37% each year.
Paid search is no longer about just text-based advertising via the main search engines of Google, Yahoo, and Bing. PPC advertising can now incorporate the following techniques:
- Pay Per Click - AdWords, Yahoo, Bing
- Contextual Advertising - Google's Content Network
- Social Media Advertising - facebook etc
- Retargeting - display, banners, retargeting, and cookies
- Ad Exchange Advertising Networks - targeted CPA placements
- Mobile Advertising
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Our clients, and what they say
Most of our targeted pages have had a huge boost for the keywords Bough Digital have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.read more
Bough Digital have been working with us for 6 months now and have hit all targets set. We have just upped our budget with them as we are extremely happy with what they have achieved with our site. Great SEO company!read more
Bough's advice and recommendations have proved an invaluable part of our digital strategy in recent years, and continue to be so alongside the other services they provide us.read more