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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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PPC Account Management

The objective of any PPC account is to generate traffic to your website, maximise the efficiency of the PPC, and increase the overall return on investment (ROI). For every new client, Bough Digital will review every site for highly targeted keywords, set up text ads, and optimise campaigns on an ongoing basis to improve the click-through rate (CTR), quality score, and ultimately ROI.

Our specialist account managers will work with our clients in every step of process, and will make specific recommendations to obtain the results specified by our clients. This will include, but is not limited to choosing the right search engine networks to compete, the quantity of campaigns, and how many ad groups to create based upon your monthly budget, the products and services that you offer, and the clicks required.

Bough Digital's account manager will make managing the PPC advertising campaign as easy as possible. From the first conversation, our specialists will help deliver a successful campaign for any business regardless of size, industry sector, or budget.

Contact us now to discuss your PPC requirements and opportunities.


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