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Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.learn more
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PPC - How It Works?
With the PPC industry amongst one of the most transparent of digital marketing techniques, it comes as no surprise that the techniques to maximise ROI is well documented. The current PPC advertising programs with the greatest market share are offered by Google (AdWords) and Yahoo (Yahoo Search Marketing) who utilise their own search engine websites together with a host of partner sites.
Both these programs offer an astonishing reach to highly targeted consumers, and Bough Digital will use its vast experience at optimising accounts for these two platforms as the foundation for any PPC campaign. In contrast to organic search engine listings, PPC does not require extensive work on website development, content management, and link-building. However, in recent years the PPC industry, pioneered by Google AdWords, has transformed the success mechanisms to a scientific based algorithm.
This PPC algorithm devised by Google has specific guidelines and certain metrics to decide on your ad placement position. Bough Digital has extensive knowledge regarding the factors associated with creating successful ROI packages for our clients. With the huge market share occupied by Google AdWords, Bough Digital will primarily focus our tactical options to optimise the PPC strategy for this search engine.
Google AdWords have published numerous whitepapers and documents highlighting the factors associated with their "Quality Score" (their mechanism to rank the Ad quality). These factors are highlighted below:
- Historical click-through rate (CTR)
- Account History
- Quality of your landing page
- Keyword relevance
- Performance in the geographical region
- Other relevance factors
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Our clients, and what they say
Most of our targeted pages have had a huge boost for the keywords Bough Digital have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.read more
Bough Digital have been working with us for 6 months now and have hit all targets set. We have just upped our budget with them as we are extremely happy with what they have achieved with our site. Great SEO company!read more
Bough's advice and recommendations have proved an invaluable part of our digital strategy in recent years, and continue to be so alongside the other services they provide us.read more