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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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PPC - How It Works?

With the PPC industry amongst one of the most transparent of digital marketing techniques, it comes as no surprise that the techniques to maximise ROI is well documented. The current PPC advertising programs with the greatest market share are offered by Google (AdWords) and Yahoo (Yahoo Search Marketing) who utilise their own search engine websites together with a host of partner sites.

Both these programs offer an astonishing reach to highly targeted consumers, and Bough Digital will use its vast experience at optimising accounts for these two platforms as the foundation for any PPC campaign. In contrast to organic search engine listings, PPC does not require extensive work on website development, content management, and link-building. However, in recent years the PPC industry, pioneered by Google AdWords, has transformed the success mechanisms to a scientific based algorithm.

This PPC algorithm devised by Google has specific guidelines and certain metrics to decide on your ad placement position. Bough Digital has extensive knowledge regarding the factors associated with creating successful ROI packages for our clients. With the huge market share occupied by Google AdWords, Bough Digital will primarily focus our tactical options to optimise the PPC strategy for this search engine.

Google AdWords have published numerous whitepapers and documents highlighting the factors associated with their "Quality Score" (their mechanism to rank the Ad quality). These factors are highlighted below:

  • Historical click-through rate (CTR) Google_Quality_Score
  • Account History
  • Quality of your landing page
  • Keyword relevance
  • Performance in the geographical region
  • Other relevance factors
Contact us now to discuss your PPC requirements and to understand how this digital marketing tactic can make a difference to your business.

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