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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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PPC - Our Approach?

A successful PPC campaign needs the right people, right insight, right analysis, and some genuine expertise in this industry. At Bough Digital, our team possess the qualities and skills required to consistently over-deliver results for our clients. Central to any PPC advertising campaign, return on investment (ROI) is the clear objective, but Bough Digital utilises our experience and digital marketing knowledge to integrate this advertising solution with all other marketing channels; improving the results even further.

Bough Digital connects our knowledge combined with sophisticated technology to deliver the results based on our client's business objectives. We are committed to achieve the best possible tangible results combined with offering the level of customer service expected from a market leader.

So, what exactly makes Bough Digital different from the countless other PPC agencies on the Internet? Well, the team at Bough Digital work directly with our clients to integrate all aspects of their business objectives to achieve the desired results. This includes working on the various stages including keyword research, account set-up, account optimisation and analysis, and reporting. One of Bough Digital's core competencies is that we never think the account is fully optimised, as there are always more opportunities to maximise the ROI. If there is a click that we can purchase for $0.20 instead of $0.25, we will find it!

PPC: Our Approach

What's involved in a PPC campaign?

PPC Objectives:
  • Maximise the efficiency in terms of CPC, and cost-per-acquisition.
  • Increase the overall return on investment (ROI)
  • To increase the overall website visits to the website.
  • Deliver the most effective methodology and approach to ensure the above objectives are met.
  • Distribute campaign results and analysis whilst providing uncompromised customer support.
How to achieve the objectives:
  • The proactive and efficient identification and development of keywords to support the company's proposition.
  • Create a campaign that focuses on the right keywords. This can include keywords on brand, products, generic, niche, and the long-tail.
  • Expand the number and quality of keywords at a granular level.
  • Creation, implementation and development of all ad copy where appropriate for keyword listings and landing pages.
  • Management of tracking, reporting and keyword bid management to support all campaign activity.
  • Comprehensive planning, development, and ongoing management of paid search media including keyword bid management.
  • Creation and review of campaign performance via regular reports (weekly/ monthly) detailing all agreed metrics.
  • The amalgamation of a huge keyword database to identify the most effective market opportunities.

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