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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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In addition to search engine optimisation (SEO), content marketing, web development, and social media services, Bough Digital offers further products from across the digital marketing sector in order to cement our position as a market leading, full-service digital agency.

All of these services are available on a standalone basis, as part of a consultancy package, or within a digital marketing retainer package.

To discover more about how this range of products can help your digital marketing strategy and business performance, take the time to view their individual product pages, featured with the summaries below, or contact us now.

Pay Per Click Advertising

Pay per click advertising, commonly known as PPC or CPC (Cost per Click), is a beneficial strategy to use for digital marketing, both on a standalone basis as well as alongside SEO.  In the age of keyword (not provided) using PPC is also a great way to discover the keywords that bring traffic to your website and to teach yourself where you should be targeting your own optimisation efforts.

Here at Bough Digital, our PPC services extend beyond merely using Google Adwords or the similar platforms offered by Yahoo! and Bing.

Learn more at out PPC page.

Website Analytics

Many tools, including Google Analytics and Google Webmaster Tools, are free for webmasters to sign up to and use.  However, many webmasters, especially if they’re small business owners, lack the knowledge or the time required to put these platforms to greatest effect.  This is where Bough Digital can step in and help your business and website to thrive.

In addition to Google Analytics monitoring, consultancy, and project planning, we also offer multi-variate testing and conversion analysis and rate optimisation.

Target the areas that are bringing you success and improve the areas that aren’t with a Bough Digital website analytics service!


Your brand needs to be memorable and represent everything that your business stands for.  At Bough Digital, we understand the power of branding and why it is so important to everything you are looking to achieve.

We offer a full branding service for new businesses, including consultation and advice on how you should approach branding yourself within your sector, as well as re-branding packages for businesses that need to reinvent or re-launch themselves.

If you don’t need a full branding service, we also offer logo consultancy and design.

Web Design

As well as being a key part of your brand, your web design is going to be key when it comes to attracting and converting customers, and is often the foundation of an exceptionally successful digital marketing strategy and campaign over the long term.

At Bough Digital, we offer a full web design service and have the web development expertise to take care of your full website project from start to finish.

Outsourced Management

We fully understand the complexities of managing a team to look after your digital marketing activities when you have a business to run.

With this in mind, we offer outsourced management services on both a short-term and a long-term basis, working with and leading teams that you already have in place, or we can put your digital marketing team together, take care of all brand immersion and training they require, and then manage the whole process.

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