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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Search Engine Optimisation

Search Engine Optimisation (SEO) is a digital marketing technique that improves the visibility of your website in search engines in order to generate a greater volume of relevant web traffic. Statistically, SEO is the most cost-effective digital marketing technique as it provides the highest return on investment (ROI) by targeting the organic results from search engines such as Google, Yahoo, and Bing.

With over 16bn monthly web searches, search engine optimisation is undoubtedly the most significant digital marketing strategy that will achieve a website's targets. Therefore, it is imperative for companies (regardless of size or industry sector) to learn and understand what search engine optimisation can do for their business.

Search Engine Optimisation

What Is SEO?

As explained, search engine optimisation can be the difference between a successful website and an invisible entity on the internet. Bough Digital aims to help companies in achieving their Internet strategies by implementing a coherent search engine optimisation approach that will improve their presence online. SEO is a highly complex industry, which can be simply divided into two main areas:

On-page optimisation includes the improvement of a website's visibility by optimising titles, headers, content, images, and the internal linking structure; basically anything that is contained in the code and content of the site. Search engines still believe "content Is King", so they place a lot of value on originality, quality and relevance of textual content.

Off-page optimisation deals with improving a site's visibility by optimising off-site factors such as links from other websites. In recent years, it has become easier to manipulate on-page factors, so off-site factors have become an integral part of any successful SEO strategy.

Check out the various stages of the SEO process undertaken by Bough Digital using the links on the left, or contact us to learn more about what we can offer.

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