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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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SEO Audit

In order to implement a coherent SEO strategy to maximise results, it is important to produce an audit of your website's current positioning. This SEO Audit will include both an on and off-page assessment of your strengths, weaknesses, and opportunities to drive your website further up the search results.

Technical Review:

The technical review will look to see how we can improve the websites visibility within search engines by manipulating the code and content of the site. Search engines place a lot of value on originality, quality and relevance of textual content of the website together with the ease of accessibility for spiders to crawl the coding.

Bough Digital will review your website for search engine friendliness and make recommendations in order to improve search engine accessibility, html coding, and the relevancy of the site. Bough Digital will look deeply into the internal processes that the surround the operation of the website, and will detect all problems with your current working practices. Our core competency is that throughout this process we will deliver a project change document that all web developers and clients will understand, to minimise confusion and mistakes.

After this stage, every client will receive full technical instructions based on a review of your website's platform on how to improve on, or solve search engine problems.

Typical improvements: page titles, indexing issues, anchor text, alt text, image optimisation, sitemap optimisation, page load time, W3C Compliant.

Technical SEO Audit Factors

Off-Site Factors:

The off-site review will investigate and analysis your influence, awareness, and authority over the Internet. The process will analyse the quality and quantity of external links pointing to your domain (focussing on deep linking), social media presence, and other digital marketing techniques.

Upon completion of the off-site audit, Bough Digital will be able to provide an external linking strategy to boost your authority and search engine rankings. After completion of the on-site and off-site audit, Bough Digital will provide detailed recommendations and implement an SEO action plan.

In addition to including a full technical SEO audit in the first month of any SEO retainer package, we also offer this as a standalone service. Further information, in addition to this page, can be found on our technical SEO audit product page.

If you're considering a Bough Digital monthly SEO retainer package, check out the links on the left to gain a full understanding of what we offer, or contact us now for a tailored SEO proposal or to order a technical SEO audit.


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