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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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SEO Process

With search engines updating their algorithm over 500 times per year, it is critical to remain both proactive and reactive to these changes. As search engines algorithms are constantly changing in order to attempt to make their results more relevant for users; sites fall in and out of favour and must be continuously optimised in order to continue to perform.

Bough Digital appreciates the need for continual improvement to websites to support businesses achieve a higher search engine ranking, and ultimately an increase in website traffic. Therefore, we have built a custom-made approach that provides an effective blend of technical, marketing, and Internet intelligence to obtain the return on investment (ROI) for our clients.

Bough Digital offers a three-stage approach that is perfectly balanced to achieve our client's objectives both in the short, medium, and long-term. Each stage in the process offers in-depth analysis to the important SEO elements required to improve search engine results. 


SEO Process

The three stage approach contains the following elements:

  • SEO Audit: a technical audit of your website's code and content.
  • Keyword Mapping: delivery of a keyword report targeted for your websites specific needs, target market, and industry sector.
  • External Link-Building: main focus is to obtain quality one-way links from relevant and respected websites to turbo-charge our clients search engine rankings.

In addition to these three processes, spend some time checking out what else we offer using the links on the left, or contact us now for a tailored SEO proposal for your website.

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