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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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SEO Products

While we offer bespoke, tailored SEO solutions on an on-going monthly basis, at Bough Digital we understand that every business’ needs are different, and as such they have different requirements when it comes to digital marketing.

With this in mind, we offer additional SEO products and services on a standalone basis for those businesses that wish to carry out a very specific set of actions on their website.

Get in touch with Bough Digital today to discuss your needs, whether you are looking for a one-off SEO consultancy project or require a specific search related audit completing for your site.

The products we offer include:

Google Penguin Audit

The Google Penguin audit looks at all the factors that feed into the Google Penguin algorithm, and will provide you with some clear findings and actions that will help you avoid action from future Google Penguin updates.  This audit will also potentially assist you in avoiding manual penalties that may be levied against your website, while it will also provide some clear, actionable tips for recovery is a Google Penguin update has seen your website fall down the Google rankings.

Google Panda Audit

The Google Panda audit will look at all of the content on your website in relation to the guidelines provided by Google as well as additional algorithm factors that we know play a part in how Google ranks websites today.  The audit will provide you with some constructive feedback and actions related to your performance in relation to Google Panda.  Bough Digital will also be able to provide a strategy and a quote for any content marketing work you require in order to fulfil the demands of Google Panda.

Technical SEO Audit

Our technical SEO audit is great for new websites as well as those that have recently migrated to a new server or undergone a redesign.  As part of this audit, Bough Digital will look at all of the areas “under the hood” that are potentially undermining your website, and provide you with a list of what should be quick wins in order to boost your website performance, both from the user experience perspective as well as in the eyes of Google.

External Links Audit

It is no secret within the digital marketing community that Google are increasingly targeting external links that they deem to be unnatural and an attempt to “game” the search engine.  Our external links audit will discover all of the potentially dangerous links you have pointing to your website and provide you with some recommendations around actions to consider.  Whether directory links, low quality guest blogs, or irrelevant contextual links from random websites, we’ll look to ensure your backlink portfolio is clean, tidy, and unlikely to see you handed a penalty of any sort.

Usability Audit

Our usability audit aims to ensure that your website is as simple and as intuitive as it should be, both from the user experience perspective as well as for search engine spiders when they come to visit your site.

All of our audits are conducted by the team here at Bough Digital, not by a computer, so you will find it easy to discuss the findings related to your specific audit and take remedial action where necessary.

Contact Bough Digital now to discuss your requirements around our standalone SEO products and to receive a FREE quote. These audits will all be completed within the first three months of any monthly SEO retainer package you sign up for with ourselves.


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