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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Social Media Optimisation

Having active social media accounts is one thing, but once you’ve started embracing social marketing you understand that it can be difficult to deliver a consistent stream of content to keep your feeds as relevant and as attractive to potential followers as possible.

At Bough Digital, we can fully manage your social marketing by taking ownership of your accounts and updating them on a daily basis, finding relevant content from your own site and elsewhere on the internet to share on your feed, as well as providing industry related written updates, all with the aim of driving relevant, targeted traffic to your website.  We develop bespoke social media marketing solutions for all our clients, delivering specific, targeted campaigns designed to increase brand awareness and drive a continuous stream of traffic to their websites.  We will look to establish and grow your brand using various social media platforms, integrating all activities with your wider digital marketing strategy.

If you don’t require a full social marketing management service, we can also write as many “stock updates” as you need, which you can then store on your system and use as informative updates when you have no new content of your own to share or are experiencing a slow news day.

We can provide these social marketing services across a variety of social media websites, including Facebook, Google+, Twitter, and many more, depending on the objectives of your social campaign.

See our social media optimisation pages for details about the social accounts we can set up and optimise from scratch if you don’t already have them.

Major Goals of Social Media Marketing and Optimisation

Social Media Optimisation Objectives

 We will be exploring the opportunities available on the social media space and a strategy to move forward integrating some of the websites below:

Social Media Optimisation

The objective of this process is to create a social media strategy document that explores the areas and platforms you can target to get the best responses online and to improve social media presence.


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