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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Website Analytics

Website analytics is the study, measurement, collection, analysis and reporting of Internet data for the purposes of understanding, optimising and improving web usage. This specific analytical study is perhaps one of the most important disciplines for businesses online today as all websites need to understand who your customers are, and why they behave the way they do.

Companies are beginning to recognise that investing in website analytics is crucial as a means to measure the return on investment. Website analytics can ultimately provide website owners and search engine marketing companies (such as Bough Digital) with a marketing tool that allows behavioural profiling, customer segmentation, and targeted search engine marketing to enhance productivity and profitability for online businesses.

From a search engine optimisation viewpoint, website analytics allows you to benchmark traffic, and allows you to study the behaviour of visitors to a specific website. Here are Bough Digital, we offer a variety of packages connected to website analytics. Our specialists can study the behaviour of our client's visitors, and identify the areas which are working effectively towards your business objectives, and the areas that need improvement. By studying our clients website analytics, we can clearly establish navigation patterns, traffic source (SEO, PPC) statistics, and ROI opportunities.

Bough Digital offer numerous packages in website analytics, and can provide client support for the following areas:

Website Analytics Objectives


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