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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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White Papers

Alongside eBooks, White Papers are a great way to get a piece of valuable downloadable content onto your website, and a brilliant opportunity to publish thought leadership, a guide, or a thorough overview related to any subject within your industry. All of our White Papers are professionally presented using your company branding, including covers, contact details, contents summaries and executive summaries for ease of use. We can also provide links to authoritative sources within your content should you require as well as provide citations in the traditional manner.

At Bough Digital, we can take care of all aspects of your White Paper. On top of the research, written content, and accompanying graphics and other visuals, we’re also able to provide you with design and branding for your White Paper, giving you a template to work to should you start writing your own in the future. If you are using White Papers as a part of your business’ content strategy, we can work with you to create White Paper titles and an editorial calendar to ensure all work is created and uploaded to your website efficiently and correctly.

If you require hard copies of your White Papers, we can arrange for these to be professionally printed and bound to your specifications; please ask about this when you get in touch should you require this service.

White Papers from Bough Digital: The Process

What are the Benefits of White Papers?

  • Recognised as a reliable, high quality, informative source of information
  • An excellent downloadable asset to feature on your site
  • White Papers can be retained to be read online or printed into hard copies
  • Great for presenting or distributing to clients or delegates

Contact Bough Digital now to discuss your White Paper project requirements and to receive a FREE quote.


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