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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is a Community Manager?

In the context of digital marketing, a community manager is a person within a business assigned to interact and engage with the business' audience across social media platforms, including the comp...

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How can I Measure my Digital Marketing Success Offline?

While digital marketing is predominantly aimed at helping your business make more money online, you can certainly use your online presence to drive offline business, as covered in this tutorial specif...

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Can SEO Hurt my Website?

That all depends on the type of SEO you do and the reason you're embarking on an SEO program.

If your SEO plan is to try and make your website "better for the search engines," to follow an old-...

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Should I Tell Someone That I've Linked to Them?


Modern digital marketing is all about relationship building, and one of the easiest and quickest ways to build your online network and develop relationships is to reach out to people wh...

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Should I Listen to Everything Matt Cutts Says?

That's a very good question, because if you head over to Search Engine Land, Search Engine Roundtable, or another industry resource, and check out the posts related to Matt Cutts' video blog a...

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Is Social Media Really Important?

You bet it is!

While there is many a business owner out there that believes social media isn't going to deliver any success or value for them, the reality is that most of the time they haven...

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Does Using Google Authorship for Different Niches Dilute my Authority?

Google Authorship is one of the most relatively recent exciting new developments in the world of SEO and digital marketing, and is used for a variety of reasons.

One of the main reasons is that it ...

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I have just bought a social bookmarking website; can I use this to improve my external linking, overall website traffic and use the thousands of registered users on the website?

There are a number of things to discuss within this question. Some of these include: Is the social bookmarking website creditable? What are the current traffic levels of the website? What is the proce...

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What is an XML Sitemap?


A .xml sitemap is simply a list of URLs that is designed for spiders to identify all pages attributed to the particular website. The sitemap generally facilitates the search engine bots to locate...

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Why Does Google Hate my Site?

This is a rather broad question, and there are too many hypotheses to mention in this answer as Google has over 250 variables that it considers in its algorithm. However, there are a number of high-qu...

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