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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What Does an SEO Host Give me That a Regular One Doesn't?

An SEO host will provide you with multiple C-class IP addresses. This means that, if you wanted to build a link network or mininet on your server, it'd be easier to do so without immediately drawing a...

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What Does SEO Stand For?

SEO stands for ‘Search Engine Optimisation’. SEO is a digital marketing technique that looks to optimise websites to appear higher in search engines such as Google, Yahoo, and Bing. SEO is perceived t...

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What is SEO?

Search Engine Optimisation (SEO) is a digital marketing technique that improves the visibility of your website in search engines in order to generate a greater volume of relevant web traffic. Statisti...

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My Website Has Been Up and Running for Four Months, Why aren’t we on the First Page of Google?

There are many different reasons why your website may not be currently ranked within Google search results. Google have a very sophisticated algorithm that is comprised of over 500 different elements/...

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When I look at Google, my website is in position one. However, when my friends and family look on Google we have dropped to the second page. Why is this?

This is completely normal, and is part of the Google’s Personalised Search. Google are continuously looking at new techniques to deliver the best user experience for each individual whilst using their...

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When Will I See Results From Search Engine Optimisation?

Search Engine Optimisation is classified as a long-term marketing activity, as it possesses a huge amount of work to be implemented correctly; stages such as a technical audit, keyword research, and t...

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Can my Website Rank for Every Keyword?

As a business owner myself, I understand the requirement to try and rank for as many keywords as possible, as this is one source of commercialisation. However, it is normally unrealistic to assume tha...

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How much does SEO cost?

How long is a piece of string? I could leave it there, but I will try to justify my answer. Again, there are many factors that will influence the prospective SEO cost for websites; ranging from:


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Why is SEO so expensive?

Why are cars, houses, TV’s, and even PPC campaigns so expensive? The simple answer is that all of these examples have a value attached to them; houses are there for living which has a higher value tha...

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How Long Does it Take to get Indexed by Google?

To get your website indexed in Google can take minutes or even a few weeks depending on the methods that you utilise. I’ve just had a new client to Bough Digital who had been using another SEO supplie...

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