&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Q&As

How do I Submit my new site to Search Engines?

There are many methods that you can submit your website to search engines. These include manually inputting each URL via Google Webmaster Tools, setting up an account in Webmaster Tools and submitting...

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How do I submit my website to thousands of search engines?

Unfortunately this is an all too frequent question that is asked around the SEO community online, based on some bad practices and wrong advice offered by black-hat/ unethical SEO companies. To begin w...

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Do I need meta tags for SEO?

Meta-tags are traditionally the tags at the top of HTML and refers to the three main categories:

  • Page Title
  • Meta Description
  • Meta Keyword

Traditionally (circa. 2005), t...

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What is linkbait?

Link bait is a term used to explain ‘something’ (normally a piece of content) that is of exceptional quality and is primarily used as ‘bait’ for gain some external links to a specific website. Some ex...

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Can my graphic designer do the SEO?

Your graphic designer can probably cook, drive, and write; however you would not go to them if you wanted a restaurant meal, a track-day on a race track, or to write a book. The same applies to the SE...

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Can my website developer do the SEO?

The same question has been asked in accordance to a graphic designer, and the same answer applies really. The majority of website developers will obviously know how to code a website, and will underst...

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Why Should I Outsource my SEO?

The answer to this question really depends on the type of website that you are operating, the potential of SEO traffic, and how the users are finding your website. If you perceive that your website is...

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Does Google Hate SEO?

Google has predominantly built a search engine as its core product offering for the last couple of decades. Their job is ensure that their users get the best customer service when using their product ...

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Is SEO Meant to Optimise for Search Engines or Users?

Matt Cutts, the Head of Web Spam at Google, has constantly provided communication stating that webmasters should always optimise their website for users and not search engines. In the last two years G...

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Is Buying Links Black Hat SEO?

Black hat SEO is defined as techniques that are unethical in order to manipulate the search engine rankings. So, is buying links unethical and black hat? Well, this has been a hotly debated subject fo...

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