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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Is Black Hat SEO Legal?

The simple answer is that the majority of black hat SEO is not illegal. Techniques such as cloaking, keyword stuffing, and buying links are not illegal and never will be. However, other types of more ...

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Do Top-Level Domain Extensions (like .com, co.uk) Matter?

Yes, these top-level domain (TLD’s) extensions do matter in relation to SEO, but also have a significant impact on user behaviour. This is particularly true when discussing specific country-based doma...

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Do Nofollow Links Count?

The concept of <nofollow> links was introduced to allow webmasters control of the ‘link juice’ that flows throughout the website and to other external websites. Nofollow links are generally used when ...

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Is Blog Commenting for SEO Perceived as Spam?

Blog commenting is a SEO technique that is utilised by many low-quality SEO companies that offer prospective clients ‘quantity’ rather than ‘quality’ external links. The process of going to a blog, wr...

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How do Backlinks Affect my Rankings?

It depends on what type of backlink it is.

If the backlink is from a high authority website and is relevant to your own, then they can make a massive positive difference and really increase your search...

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What is the Best Way to Determine my Online Marketing Budget?

The first thing to do is investigate what you're going to get out of what you spend.

  • Is your site well optimised in terms of keywords already, so all you need to do is hire a blogger to provide ...

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What are the Best Ways to Optimise my Site?

The best way to optimise your website is to be invested in an integrated digital marketing strategy that incorporates SEO, social media, content marketing, and perhaps some PPC, too.

By carrying ou...

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How Does Google View my Site?

Google views your website by sending a robot - Googlebot - to "crawl" your website pages, which are then indexed for their search engine.

Googlebot can only see text, which makes it important to us...

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What is Google Webmaster Tools?

Google Webmaster Tools is a free service offered to webmasters by Google.  It helps webmasters identify how their site is performing in key areas and also serves as a platform for Google to communicat...

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What is 301 Redirect?

301 redirect is a HTTP status code that means a piece of content has permanently moved from one URL to the other.

If your company website was http://www.example.com and you changed your domain to h...

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