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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is Google Analytics?

Google Analytics is a free to use tool that helps webmasters track the behaviour of users on their website.

Google Analytics can give a lot of great insight into how engaging your website is.  You ...

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How Long Does it Normally Take to see SEO Results?

There is no hard and fast answer to this question, because SEO results will vary depending on every client and industry.

It is recommended that any site embarking on an SEO program spends at least ...

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What is Keyword Density and How Does it Help?

Keyword density refers to how often you write your keywords within a piece of web content.  For example, if you wrote a 400 word blog and featured your keyword 4 times, your keyword density would be 1...

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Why do I Need to Write Copy for my Website?

"Content is king" is probably a phrase you're familiar with, although this will likely be in the context of blogs and other content that you create on a regular basis.  However, copy is imperative acr...

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How can Social Media be Used for SEO?

Social media is a hugely important aspect of SEO and digital marketing in general.

The big benefit websites can see from using social media is through social shares that their content generates.  E...

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Why Does my Company Need Reputation Management?

It only takes one negative comment or review online to damage your company.  If you aren't managing your reputation, then when this happens you'll be helpless to do anything about it.  Thankfully, the...

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What is a Landing Page?

A landing page is a single page on a website where an internet user will land when they click through an organic search result, paid advert, or backlink from another website.

The objective of a landing...

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Does Site Size Matter?

It does and it doesn't.

When you're launching your website, you should make your website as large as it needs to be but no bigger than necessary.  For example, if you're a small business operating in y...

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Can I Find out my Competitor's Traffic?

This is a good question, and as part of any SEO or even digital marketing campaign it is crucial to analysis your competitors. Certain types of information to analyse would be your competitors current...

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Should I Create a Blog for SEO Purposes?

As with everything, you really need to prioritise your resources in relation to the potential ROI opportunity for each specific task. My advice is that blogs offer a great way to communicate your mess...

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